It’s important for franchisors to periodically audit individual franchisees. These routine “check-ups” are especially valuable in a store’s early years of operations or if performance starts to deteriorate. A franchise audit can be used to detect symptoms of unhealthy performance and treat problems before they spiral out of control.
Focus on royalty payments
Royalties are a franchisor’s primary source of income. Because royalties are typically based on a percentage of revenue, auditors pay close attention to the franchisee’s revenue reporting process.
To test whether revenue has been accurately reported, auditors trace transactions from the point-of-sale to:
- The franchisee’s financial records,
- Revenue reported to the franchisor, and
- Tax returns submitted to the state and federal government.
If the revenue trail doesn’t hold up, further investigation may be required. In addition to vouching a representative sample of randomly selected sales transactions, auditors use analytical techniques to compare key metrics for an individual franchisee against benchmarks for franchises of a similar size and others in your franchise system. Any discrepancies from these benchmarks raise a red flag that the franchisee may have underreported revenue to minimize royalty payments.
Standard operating procedures
Beyond testing revenue, auditors spend extensive time examining whether the franchisee has complied with the franchise agreement. They consider such questions as:
- Is the franchisee spending the required amount on advertising?
- Does its signage comply with brand standards?
- Is the franchisee purchasing materials and supplies from approved vendors?
- Is the HR manager conducting appropriate employee background checks?
Failure to comply with such terms compromises future revenue and the reputation of your brand. So, areas of noncompliance should be identified during the audit — and corrected as soon as possible.
Analyzing a franchisee’s books and records can only reveal so much. There’s no substitute for meeting face-to-face with the owner-operator.
Site visits give the auditor an opportunity to assess business operations from the customer’s perspective, evaluate the condition of equipment and the morale of workers, and interview the management team. These inquiries help the auditor understand how the business operates and investigate any anomalies unearthed during testing and analytical procedures.
Getting help with your franchise audit
For a franchisor, the auditing of a single franchise is extremely important to conduct. If you need help with performing a franchise audit or have further questions contact us.