Episode #11 — Good Is the New Cool with Afdhel Aziz
Afdhel Aziz, author of Good is the New Cool: Market Like You Give a Damn and Founder of Conspiracy of Love
In this episode, Afdhel shares how marketing has the ability to reshape the world by holding up voices and making brands take a stand instead of staying quiet. While the main purpose of business is to make money, we show brands and consumers why good is the new cool and the power of purpose.
Show Notes
Marketing has the ability to reshape the world by holding up voices and making brands take a stand instead of staying quiet. Afdhel Aziz is showing how businesses and consumers can aim higher when it comes to sustainability and social justice.
My guest today is a leading expert in organizational purpose, marketing innovation, and social entrepreneurship. He’s had a 20-year global marketing career working with brands like Adidas and Absolut Vodka, and moguls such as Kanye West and Lady Gaga.
While the main purpose of business is to make money, Afdhel shows brands and consumers why good is the new cool and the power of purpose.
In this episode, Afdhel shares the importance of businesses having a purpose outside profit and using their platforms for good. His new book, Good is the New Cool, proposes a new model in marketing that doesn’t leave future generations disappointed by our inaction. We’re talking about coal-like advertising, accountability on social media, and how brands can embrace purpose.
- How social media has leveled the playing field for consumers to hold brands accountable.
- The parallels between today’s racial justice movement and the corporate environmentalism movement.
- Why social impact is the next big disruptor in business.
- That CEOs need to embrace purpose as a competitive advantage.
- Why B corps are the “trim tabs” of American corporations.
- How advertising is like the coal industry.
What You'll Learn
Links Mentioned
- Afdhel Aziz Website | Twitter | Good is the New Cool | Conspiracy of Love
- Good is the New Cool by Afdhel Aziz
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