Episode #23 — We First Marketing

Simon Mainwaring, New York Times Bestselling author and CEO of We First. 

In this episode, Simon breaks down how 2020 changed the world of business messaging and marketing, and why consumers are so distrustful of brands right now. He shares how businesses can be part of meaningful social conversations authentically and how to make their processes and culture more aligned with the impact they want to have.

Show Notes

In 2020, we saw social movements change the way businesses show up internally and externally. The pandemic and BLM both ignited newfound pressure on corporations from consumers to show up, say something, and make an impact.

We First Branding is a creative consultancy group that works with the world’s most successful brands on how to lead the future through impact. CEO Simon Mainwaring urges brands to engage in meaningful storytelling in their messaging and to seriously assess where they can improve.

In this episode, Simon breaks down how 2020 changed the world of business messaging and marketing, and why consumers are so distrustful of brands right now. He shares how businesses can be part of meaningful social conversations authentically and how to make their processes and culture more aligned with the impact they want to have.

    What You'll Learn

  • Why fulfillment at work comes from the inside out.
  • The differences between purpose driven marketing and traditional marketing.
  • How to assess your supply chain and internal culture and make changes.
  • Why you’re lucky if your business is being called out.
  • How to engage your employees in meaningful storytelling.
  • Simon’s advice for brands that don’t want to appear tone deaf.

Links Mentioned

Disclaimer

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