Episode #32 — Rooted for Good
Julien Gervreau, Vice President of Sustainability for Jackson Family Wines
In this episode, Julien shares the four core pillars of the Rooted for Good plan, what will be achieved in each one, and how sustainability has been woven into the company’s culture. He gives some useful advice for getting everyone on your team on board for these goals, how to encourage buy-ins, and how to start a plan like this in your company. Business can be used as a force for good, and Jackson Family Wines is going above and beyond to demonstrate that.
Show Notes
Sustainability initiatives are becoming increasingly important to businesses, but many don’t know where to start. There are lots of factors that contribute to setting and achieving sustainability goals by their deadlines, and Jackson Family Wines has created a plan to achieve their impactful goals by 2030.
Julien Gervreau is the VP of Sustainability at Jackson Family Wines, and he’s responsible for creating their brilliant new initiative, Rooted for Good. Jackson Family Wines is known for its tasty wines, but more recently it is being recognized for its leadership in sustainability and climate action.
In this episode, Julien shares the four core pillars of the Rooted for Good plan, what will be achieved in each one, and how sustainability has been woven into the company’s culture. He gives some useful advice for getting everyone on your team on board for these goals, how to encourage buy-ins, and how to start a plan like this in your company. Business can be used as a force for good, and Jackson Family Wines is going above and beyond to demonstrate that.
- What led Julien to create the Rooted for Good initiative.
- How he got senior management involved in the process of goal setting.
- What concerns Julien most about offsets.
- Why building soil health is so important, especially in the wine industry.
- The biggest challenge he faced in creating this plan.
- How you can build an initiative like this in your company.
What You'll Learn
Links Mentioned
Disclaimer
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