Episode #33 — Deep Purpose

Ranjay Gulati, Professor of Business Administration at Harvard Business School and author of Deep Purpose: The Heart and Soul of High-Performance Companies

In this episode, Ranjay shares his story of how he discovered what deep purpose is and how he began to look at his own organizational purpose. We discuss how companies can dedicate themselves more profoundly to purpose-driven leadership and use it to engage with employees on the frontline and how purpose can be pursued in a more thoughtful way that can transform businesses and leadership in general.

Show Notes

We hear leaders talk a lot about purpose, but what does it really mean? What does the pursuit of purpose entail, and how does it enhance businesses both commercially and socially? You can’t brainwash employees with corporate purpose, but you can make it real for them, and that’s where deep purpose comes in.

Ranjay Gulati is a Professor of Business Administration at Harvard Business School and author of Deep Purpose: The Heart and Soul of High-Performance Companies. He joins me this week to share how leaders that have deep purpose think differently and are imagining a very different construct for business than the current economic model.

In this episode, Ranjay shares his story of how he discovered what deep purpose is and how he began to look at his own organizational purpose. We discuss how companies can dedicate themselves more profoundly to purpose-driven leadership and use it to engage with employees on the frontline and how purpose can be pursued in a more thoughtful way that can transform businesses and leadership in general.

    What You'll Learn

  • The link between purpose, performance, and The Great Resignation.
  • Some examples of purpose-driven companies.
  • The three benefits coming from purpose as an operating system.
  • How purpose gives you directional clarity and is an orienting system in your life.
  • What Ranjay sees as the future of purpose and sustainability in business.
  • How companies can employ purpose and engage it on all levels to engage employees and retain talent.
  • A pivotal moment in Ranjay’s journey to writing his book on purpose.

Links Mentioned

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