Episode #34 — Sustainable Ranching with Jeanne Carver

Jeanne Carver, Shaniko Wool Company

In this episode, you’ll hear the incredible story of how a small, anonymous sheep ranch in Oregon wound up providing the wool that has been worn by the first lady of the United States and used in the official Olympic uniforms for Team USA. Jeanne Carver of Shaniko Wool Company shares what she believes to be the future of sustainability and ranching and the impact of having a fully traceable, sustainably produced wool supply.

Show Notes

Contrary to what some might think, farming and ranching can be regenerative. The story behind the traceability of clothes and textiles is so much deeper and richer than merely knowing where your clothes come from and this week’s guest is here to prove it. Get ready for an inspiring story this week.

Jeanne Carver is the co-founder of Shaniko Wool Company, a sheep ranch with a rich 151-year history that is proving that ranching can not only be climate-friendly but climate regenerative. After losing a steady stream of business, Jeanne began to question the sustainability of the family business, until something happened that she could only dream about. She joins me this week to share the fascinating story of her family ranch, unpack the Responsible Wool Standard, and share details about her current carbon management project.

Listen in this week and hear the incredible story of how a small, anonymous sheep ranch in Oregon wound up providing the wool that has been worn by the first lady of the United States and used in the official Olympic uniforms for Team USA. Jeanne shares what she believes to be the future of sustainability and ranching and the impact of having a fully traceable, sustainably produced wool supply.

    What You'll Learn

  • The life-changing effects of having the power to influence others.
  • Some of the companies Jeanne has supplied her wool to.
  • The impact that sheep have upon the environment and why they are so important to the health of the landscape.
  • How Jeanne is using the data collected to improve sustainability in her business.
  • What Jeanne sees as up next in the future of agriculture.
  • The beauty of traceability.
  • How Jeanne’s sheep ranch became the first ranch in the world to be certified with the Responsible Wool Standard.

Links Mentioned

Disclaimer

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