Episode #9 — B Corp Certified

Andy Fyfe, with B Lab

Every dollar we spend is a vote. So how can we be sure that every purchase we make (from clothing to cleaning products to bank accounts) is ethical and sustainable? By checking if the company is B Corp certified.

Show Notes

Every dollar we spend is a vote. So how can we be sure that every purchase we make (from clothing to cleaning products to bank accounts) is ethical and sustainable? By checking if the company is B Corp certified.

Today, I’m joined by Andy Fyfe, a senior member of B Lab’s Growth and Activation team. B Lab is a global movement of people who think businesses should focus on more than just profit. Through B Lab’s B Corp Certification, consumers know which companies put social and environmental impact before profit.

There are tons of benefits for businesses who get certified, as Andy shares, some of which are retaining talent and building loyalty. B corps even have a 63% higher survival rate than non-B corps.

In this episode, Andy talks about the origin of B Lab and why more businesses are choosing to get certified. He shares how companies can improve their scores and how startups can use the new B Pending Corp program. As consumers, if we want to make better purchasing decisions, shopping from B Corp certified companies is a great place to start.

    What You'll Learn

  • Why the B Corp Certification was created.
  • The difference between a B Corp and a Benefit Corp.
  • How startups can use the new Pending B Corp program.
  • How to get B Corp certified through the online assessment.
  • The many benefits of getting certified for businesses.
  • How purpose-driven businesses make an even greater impact.

Links Mentioned

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