Overview
Cresta is on a mission to turn every customer
conversation into a competitive advantage by unlocking the true potential of the contact center. Cresta’s platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster.
Service Provided
- ISO/IEC 42001 Certification Audit
Challenge
Cresta, a leading contact center AI platform for human and AI agents, worked with Sensiba to obtain certification of its compliance with the ISO/IEC 42001 Artificial Intelligence—Management System standard. “Our customers are trusting us with a lot of very sensitive data,” says Robert Kugler, head of security, IT, and compliance at Cresta. “Our upmost priority is to care for customer data as securely as possible, and to provide assurance to our customers that they can use AI safely.”
As Cresta considered an ISO/IEC 42001 audit, potential complications emerged. The newness of the standard, released in late 2023, meant Cresta, and its auditor would be interpreting its guidance at the same time. Similarly, a lack of automated tools for the standard would require a higher degree of manual interaction and document sharing.
Solution
Leveraging a relationship with a Sensiba auditor, Cresta enlisted Sensiba’s assistance to conduct its ISO/IEC 42001 certification audit. Given the recent release of the standard and dynamic changes in the AI sector, Cresta wanted a firm that would take a collaborative approach to the engagement and that understood its risks and controls.
For instance, Kugler said Cresta wanted to work with an auditor that could help them understand what the standard requires and how their implementation reflects its guidance. Working with an audit team that offered AI experience also helped streamline the process.
“There’s a difference between companies where all they do is AI, like Cresta, and companies that are laying AI on top of their old-school processes,” says Kugler. “Sensiba’s understanding of AI enabled us to have easier conversations because they understood what we’re doing as a company and what our controls were designed to do.”
Result
With its ISO/IEC 42001 certification, Kugler says prospects and customers can be confident that Cresta is doing everything they can to protect and manage their sensitive data responsibly.
“The most important benefit to us is the customer assurance,” Kugler says. “Customers can stop relying on us telling them everything is fine.
The certification provides independent, third-party assurance that somebody has looked at us and validated that Cresta is developing AI in a responsible way. That is really important.”
Cresta is also using its certification to provide important differentiation in the crowded marketplace of companies claiming to offer AI expertise.
“We’ve doubled down on third-party assurance because we can confidently tell customers they can trust us, and this is why,” Kugler says.
For other companies considering ISO/IEC 42001 certification, Kugler recommends adding a 42001 audit to a strong security foundation based on other standards and certifications such as SOC 2 or ISO/IEC 27001 – Information security management systems.
“Security is not just a sales driver, but the right thing for your customers,” Kugler says. “If you have a secure foundation, then it’s really about all documenting what you do and doing what you say.”
Ready to get started?
Find out how our Risk Assurance team can help you with your compliance. Contact us to learn more about how we can work together toward your goals.
