Ep #65: Purpose Activation with Jamie Horst of Traditional Medicinals

What can your company do to start harnessing the power of purpose? Tune in this week to discover how to activate the profound power of purpose with, Jamie Horst, the Chief Purpose Officer at Traditional Medicinals.

Show Notes

What can your company do to start harnessing the power of purpose? Whether you’re an aspiring purpose-driven leader, herbal enthusiast, or you’re simply curious about the power of purpose in business, this episode is for you. I’m joined by an expert in purpose activation who works at the intersection of individual and collective purpose activation.

My guest this week is Jamie Horst, the Chief Purpose Officer at Traditional Medicinals. Jamie is a visionary leader who has taken the concept of purpose-driven business to new heights. With a background rooted in sustainable practices, ethical sourcing, and a profound respect for the power of plants, Jamie has played a pivotal role in steering Traditional Medicinals towards a brighter, more purposeful future.

Tune in this week to discover how to activate the profound power of purpose. We’re diving into Jamie’s early influences and the moments that ignited her passion for purpose, and discussing the innovative initiatives Jamie is spearheading at Traditional Medicinals.

    What You'll Learn

  • The opportunity Traditional Medicinals offered Jamie in doing work that aligns with her passions and values.
  • How the definition of purpose in business is changing.
  • Why purpose in business is about more than profit and shareholder value.
  • What Jamie’s role as Chief Purpose Officer at Traditional Medicinals actually involves.
  • The common challenges companies face when trying to integrate purpose into their operations.
  • Jamie’s advice for anyone wanting to bring more purpose to every decision you make.

Links Mentioned

  • Sensiba Center for Sustainability is offering all Rebooting Capitalism listeners a free 30-minute discovery call to help you determine which ESG frameworks, metrics, and goals are right for your organization. They’ll help you connect the dots between ESG risks and opportunities and discuss the impacts ESG has on your organization’s bottom line. Click here or send an email to set up your free discovery call.
  • Rebooting Capitalism: Instagram | Twitter
  • Connect with me on LinkedIn
  • Jamie Horst: LinkedIn
  • Traditional Medicinals: Website | Facebook | Instagram
  • Deep Purpose by Ranjay Gulati
  • Episode #33: Deep Purpose

Disclaimer

Rebooting Capitalism is a podcast sponsored by Sensiba LLP. The statements, discussions, opinions, and other commentary provided within the program are solely intended for discussion purposes and do not constitute legal or professional advice. Listeners and participants should seek independent legal or professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the views or positions of Sensiba LLP. Sensiba LLP does not assume any responsibility or liability for the accuracy, completeness, or reliability of any information discussed within the program.

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