Episode #45— How to Use Your Brand for Advocacy with Brad Flowers of Bullhorn Creative
Brad Flowers is the Co-Founder and Partner at Bullhorn Creative, a certified B-Corp business-to-business branding agency. He joins me this week to share how companies can authentically use their brand for advocacy without seeming like they’re jumping on the brandwagon or greenwashing, and we’re diving deeper into all things brand advocacy.
Show Notes
Many companies over the last three years have struggled with the common dilemma of using their brand for advocacy. Some brands have stepped out and been called out, while others kept quiet for fear of backlash and getting canceled in this new cancel culture. So what is the right thing for businesses to do when it comes to brand advocacy?
Brad Flowers is the Co-Founder and Partner at Bullhorn Creative, a certified B-Corp business-to-business branding agency. He joins me this week to share how companies can authentically use their brand for advocacy without seeming like they’re jumping on the brandwagon or greenwashing, and we’re diving deeper into all things brand advocacy.
Listen in this week as Brad and I discuss brand advocacy, the right ways to do it, and some examples of brands that are currently doing this well. Brad shares his advice for brands who want to dip their toe in the water of advocacy, what they can do to protect themselves from greenwashing or brandwagoning allegations, and the dangers of backlash in the existing cancel culture.
- Where Brad learned the basics of business.
- Some great examples of what to do and what not to do in your brand.
- How a brand can recover from making a mistake.
- What greenwashing, social washing, and impact washing are and why they are so problematic.
- The importance of images in your brand and the power they can have.
- What Brad sees as the future of branding.
What You'll Learn
Links Mentioned
- Sensiba Center for Sustainability is the Exclusive Deployment Partner of Impakt IQ, a powerful ESG assessment and reporting tool that enables companies to measure and manage their ESG intelligence. Click here to learn more about finding out your ESG score, statement and report.
- Rebooting Capitalism: Instagram | Twitter
- Connect with me on LinkedIn
- Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh
- Brad Flowers: Bullhorn Creative | Email | LinkedIn
- Breaking Down the Barriers: Finding Your Voice As An Impact Brand – article
- Ben & Jerry’s
- Patagonia
- Cotopaxi
Disclaimer
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