Privacy Attestations

The California Consumer Privacy Act (CCPA) and its expansion under the California Privacy Rights Act (CPRA) establish leading privacy protections in the United States. These laws give California residents specific rights over their personal data, including the right to know what’s collected, request deletion, and opt out of data sales.

Compliance with CCPA/CPRA communicates that your organization values transparency and respects user choice. Compliance also offers competitive advantage by highlighting your commitment to ethical data use in a tightening regulatory landscape.

Regulatory compliance, whether under GDPR, CCPA, or another framework, is a legal requirement based on your data handling practices. You must comply if your activities fall under the scope of the law, regardless of whether you’ve completed an attestation.

An attestation report is third-party validation that you’re meeting those requirements. It’s especially valuable when clients rely on your platform or services to meet their own privacy obligations.

Applicable privacy laws typically depend on where your customers live and how you collect or process their data.

For example, some regulations (such as GDPR, New Zealand’s Privacy Act, and the Australian Privacy Principles) apply regardless of business size. If you collect personal data from individuals in these regions, the laws likely apply to you.

In contrast, U.S. laws like CCPA/CPRA may depend on specific criteria, including revenue thresholds, the number of records processed, or whether you monetize personal information.

While guidance from privacy counsel can be helpful, especially for interpreting complex requirements, it’s not always necessary. Many organizations with straightforward data practices align with privacy laws successfully using internal resources and expert-built tools. The key is to understand your risk and choose the right level of support for your needs.

A Type 1 privacy report provides a point-in-time snapshot that confirms your organization has the right controls and processes in place to meet regulatory expectations— “privacy by design.”

A Type 2 privacy report evaluates how those controls operate over time, typically across three to 12 months. This demonstrates the design and consistent execution of your privacy practices.

Most companies start with a Type 1 report to establish a compliance baseline, then transition to recurring Type 2 audits to support ongoing assurance and trust-building.

Laws like the GDPR are built around guiding principles, such as fairness, accountability, and data minimization, rather than rigid checklists. This allows room for context-based interpretation while still enforcing clear standards for protecting individual rights. Supporting articles within the law provide practical guidance to help organizations align with these expectations.

Crafting a strong privacy policy doesn’t have to be complicated. Tools like PolicyTree can simplify the process by mapping your operations against applicable privacy laws and generating tailored policies automatically.

A clear, accurate privacy policy not only supports compliance—it’s providing a public signal of your dedication to transparency, trust, and ethical data practices.