Ep #60: From Bottle to Bar with BRIXY CEO Trey Vilcoq
More and more consumers are searching for plastic-free options that support the longevity of our planet. So today, we have Trey Vilcoq on the show, the CEO of BRIXY, a maker of long-lasting hair and bath bars that actually work.
Show Notes
More and more consumers are searching for plastic-free options that support the longevity of our planet. So today, we have Trey Vilcoq on the show. Trey is the CEO of BRIXY, a maker of long-lasting hair and bath bars that actually work. I’m a personal fan of their shampoo and conditioner bars and I love their plastic-free mission.
Trey and I are discussing the challenges of building a plastic-free brand. From consumer habits to packaging and store merchandising, there are serious intricacies around building a sustainable plastic-free business, and we’re diving into all of it and talking about what it takes to make a great-performing mission-driven product.
Tune in this week to discover everything you need to know about building a plastic-free brand. Trey Vilcoq is sharing the ethos behind BRIXY, where his passion for natural products and environmentally-safe alternatives came from, and the difficulties he’s encountered while building BRIXY from the ground up.
- Trey’s career background and why he decided to build BRIXY.
- The environmental impact of day-to-day single-use plastics.
- BRIXY’s mission of bringing fun to plastic-free products.
- What the future has in store for BRIXY products.
- The challenges that Trey has overcome in building BRIXY.
- How BRIXY’s products support environmental sustainability beyond the use of plastic.
- The consumer behaviors that are shifting and making way for brands like BRIXY.
What You'll Learn
Links Mentioned
- Sensiba Center for Sustainability is offering all Rebooting Capitalism listeners a free 30-minute discovery call to help you determine which ESG frameworks, metrics, and goals are right for your organization. They’ll help you connect the dots between ESG risks and opportunities and discuss the impacts ESG has on your organization’s bottom line. Click here or send an email to set up your free discovery call.
- Rebooting Capitalism: Instagram | Twitter
- Connect with me on LinkedIn
- BRIXY: Website | Instagram | LinkedIn
- Trey Vilcoq: Instagram | LinkedIn
- Thinkbaby and Thinksport
- Natural Products Expo West
- Reef Safe Sunscreen Guide
Disclaimer
Rebooting Capitalism is a podcast sponsored by Sensiba LLP. The statements, discussions, opinions, and other commentary provided within the program are solely intended for discussion purposes and do not constitute legal or professional advice. Listeners and participants should seek independent legal or professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the views or positions of Sensiba LLP. Sensiba LLP does not assume any responsibility or liability for the accuracy, completeness, or reliability of any information discussed within the program.
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