Episode #14 — Consuming Consciously & Intentionally

120 million Americans will tell you that they are conscious consumers. They are willing to spend a little bit more from a company that is trying to make the world a better place. How can small businesses use this trend in consumerism to do good while making money?

My guest today, Robert Jones, is the founder of Cause Consumer, a digital magazine dedicated to telling the stories of social enterprises and the causes they support. Robert saw the societal shifts in consumer buying and the effects this new wave of conscious capitalism has had on our economy. He created Cause Consumer to foster a community among shoppers who put their money where their heart is.

One of Cause Consumer’s missions is to show people that you don’t have to spend more money to make a difference, you just have to spend more intentionally.

In this episode, Robert shares his story leading up to creating Cause Consumer and what excites him about the younger generation of conscious consumers. We talk about some of the amazing social enterprises Cause Consumer has highlighted and how consumers can effectively find brands like these to shop from. Robert shares why now is the time for businesses to focus on doing good and the power of your mindset when it comes to spending.