Episode #25 — If It’s Melted, It’s Ruined
Sean Greenwood, Grand Poobah of Public Relations at Ben & Jerry’s
In this episode, Sean and I discuss all the different ways Ben & Jerry’s is more than just a beloved ice cream business, and how it’s possible for a company to make a profit while doing the right thing. He shares some of the ways they’re working to make their supply chain more sustainable, their workforce more diverse, and how they use their platform to hold the government accountable. No company is perfect, but Ben & Jerry’s continues to set the bar high for sustainable businesses.
Show Notes
We all know Ben & Jerry’s for their delicious ice cream pints that come in a number of wacky, mouth-watering, and socially-charged flavors. But besides making ice cream, they’re also using their brand to change the world.
My guest today, Sean Greenwood, is the Grand Poobah of PR at Ben & Jerry’s, and he’s the perfect person to talk to about the amazing example Ben & Jerry’s sets for other businesses to become more sustainable and socially responsible. From their 3-prong mission statement to how they plan on improving their DEI efforts, Sean is here to give us the scoop.
In this episode, Sean and I discuss all the different ways Ben & Jerry’s is more than just a beloved ice cream business, and how it’s possible for a company to make a profit while doing the right thing. He shares some of the ways they’re working to make their supply chain more sustainable, their workforce more diverse, and how they use their platform to hold the government accountable. No company is perfect, but Ben & Jerry’s continues to set the bar high for sustainable businesses.
- How Ben & Jerry’s is for profit and for social and environmental impact.
- What link prosperity is and why it’s essential to their core.
- Why Ben & Jerry’s activism is not the same as cause-related marketing.
- The fascinating story of their Pecan Resist ice cream flavor.
- How they’re addressing DEI initiatives and why they still need improvement.
- Sean’s advice for other businesses that want to shift to a more mission-driven model.
What You'll Learn
Links Mentioned
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