Ep #59: B Corp Certification 101

Today, I’m discussing one of my favorite topics: B Corporation Certification, commonly referred to as a B Corp. B Corps are gaining in popularity, going from 3000 before COVID to almost 7000 worldwide currently. So, what is a B Corp and why might your business benefit from a B Corporation Certification?

Show Notes

Today, I’m discussing one of my favorite topics: B Corporation Certification, commonly referred to as a B Corp. B Corps are gaining in popularity, going from 3000 before COVID to almost 7000 worldwide currently. So, what is a B Corp and why might your business benefit from a B Corporation Certification?

A B Corp is a for-profit company that has had their social and environmental performance assessed and validated by the nonprofit, B Lab. They need to meet rigorous standards in their performance, accountability, and transparency. It’s a globally recognized certification, and it helps your business create an organizational transformation that reinforces your mission and culture in a positive way.

Tune in this week to discover the benefits of becoming B Corp certified, both tangible and intangible. I’m discussing the process of how to become certified, the types of challenges you might face along the way, how to overcome them, and I’m digging in to some of the questions in the environmental social governance assessment.

    What You'll Learn

  • Why companies go to B Lab for B Corporation Certification.
  • How there is always room to show leadership in your industry.
  • Why B Corp Certification is becoming more recognizable to consumers.
  • What it really means to be a B Corp.
  • The framework behind the B Corp Certification.
  • How B Corp Certification attracts potential junior and senior talent to your company.
  • The work it takes to apply for B Corp status and how to engage your team early to get them on board.
  • What B Corp Certification tells potential investors about your company as an investment opportunity.
  • The follow-up involved after you’ve become certified.
  • How to see the benefit that a B Corp Certification will bring to your organization.

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