More and more consumers are searching for plastic-free options that support the longevity of our planet. So today, we have Trey Vilcoq on the show, the CEO of BRIXY, a maker of long-lasting hair and bath bars that actually work.
More and more consumers are searching for plastic-free options that support the longevity of our planet. So today, we have Trey Vilcoq on the show. Trey is the CEO of BRIXY, a maker of long-lasting hair and bath bars that actually work. I’m a personal fan of their shampoo and conditioner bars and I love their plastic-free mission.
Trey and I are discussing the challenges of building a plastic-free brand. From consumer habits to packaging and store merchandising, there are serious intricacies around building a sustainable plastic-free business, and we’re diving into all of it and talking about what it takes to make a great-performing mission-driven product.
Tune in this week to discover everything you need to know about building a plastic-free brand. Trey Vilcoq is sharing the ethos behind BRIXY, where his passion for natural products and environmentally-safe alternatives came from, and the difficulties he’s encountered while building BRIXY from the ground up.
- Trey’s career background and why he decided to build BRIXY.
- The environmental impact of day-to-day single-use plastics.
- BRIXY’s mission of bringing fun to plastic-free products.
- What the future has in store for BRIXY products.
- The challenges that Trey has overcome in building BRIXY.
- How BRIXY’s products support environmental sustainability beyond the use of plastic.
- The consumer behaviors that are shifting and making way for brands like BRIXY.